Differentiation
This is hard for us, especially from a hard/technical skill perspective. Especially the big and establish players have a size and brand advantage. It is important to observe if promises of competitors around their differentiation are really true or just a marketing story. We can talk to their customers, if their stated differentiation/USP is reality or not.
This is our current list of differentiation factors:
Capabilities, not Offerings
Each organization is unique, and standard offerings do not address this. We don’t have standard offering, where we are looking for a problem at the client that fits in our offerings portfolio. We rather understand the challenge or opportunities of our clients and use our capabilities to create a tailored offering.
Eco-System Approach
We work with our clients on complex projects and as we don’t have all the capabilities needed, we build a value network that allows us to bring partner to the client for the delivery of projects. We are especially proud to be part of the global MIT Innovation Network.
Business Value Portfolio
Value for us does not only mean reduced cost, increased revenue and more profit, but also improved customer and employee satisfaction, positive environmental and social impact, as well as working together to make our planet a better place for future generations.
Trusted Advisor
This means we always act in the best interest of our clients, even if this means we trade-off short-term revenue for a long-term partnership with our client, following a live-time-value approach.