Business Development

We believe that transparency is one key component to build trust with our clients and partners. Hence we describe here our Business Development approach.

This includes all our activities that we do to make our brand known on the market and to find new leads and opportunities, as well as identify any challenge we could encounter early enough to have to put mitigation measures in place. Challenges and uncertainties could also potentially be transformed into opportunities.

Differentiation

Our Differentiation is described here.

Environmental Scan

To sense what is going on in the market we do a regular Environmental Scan that is described here.

Offering Development

We describe here, how we develop offerings.

Marketing

We do very limited marketing, not only because of the cost, but also of the time investment and low ROI. Our main marketing measures are:

• Web Site
• LinkedIn Page
• Speak on Events from organization with a top brand and top speakers and leverage networking opportunities
• Speak on Webinars from organization with a top brand and top speakers
• Engage in Industry associations on topics relevant for our offerings

Sales

We do not have a dedicated sales function, based on the decades of experience our founders team has with sales organizations in the tech industry. A sales function would not align with our values and wanted to become a Trusted Advisor to the clients. For us sales is the outcome of all the other business development activities. Every INOVIAn has consultative selling skills, as everyone in INOVIA Solutions may had direct contact with customers and also collaborating with partners requires a consultative approach to engagement. Also INOVIA-internal services have internal clients and partners, so we see a set of skills and behaviors for all INOVIAns that have the interest of both sides on top of mind during any engagement.